Sports · 2022
Azul FC
The club is fake. The nights were not.
Built to look inherited. Designed while very much awake.
Me, negotiating with every serif
Challenge
There was no club. I wanted a crest that looked inherited, so I invented the team and the cup too.
Approach
Restrained type, tactile texture, and narrative-first art direction, so the history feels earned instead of borrowed.
Outcome
A sports identity that holds on a jersey and a phone. The locker room only exists on the page.
- Client
- Self-initiated
- Role
- Art Direction · Brand Design
- Services
- Identity · Sports Branding · Art Direction
- Year
- 2022
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