Branding · 2022
Crafting a Legacy
Sports identity work for Azul FC around the Thunder Cup. Crest, type, and the system that carries it.
Built to look inherited. Designed while very much awake.
Me, negotiating with every serif
Challenge
A young club needed a crest that looked like it had always been there.
Approach
Restrained type, tactile texture, and narrative-first art direction, so the history feels earned instead of borrowed.
Outcome
A flexible identity that moves from a badge to a full campaign without changing character.
- Client
- Self-initiated
- Role
- Art Direction · Brand Design
- Services
- Identity · Sports Branding · Art Direction
- Year
- 2022
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