Branding · 2025
Magens Bay Beach Club
A mark for the bay, not a generic resort. Sun, Sand, and Stories.
Yes, the beach helped. No, it did not choose the kerning.
Me, working hard in suspiciously good weather
Challenge
A beach club on one of the most photographed bays in the USVI needed a mark that felt like that place, not a generic resort lockup.
Approach
Built the identity from the bay: palm monogram, leaf pattern, type, and a palette pulled from the water and the hills. Slogan: Sun, Sand, and Stories.
Outcome
A system that holds on a tote, a badge, and a club people already know how to find.
- Client
- Magens Bay Beach Club
- Role
- Art Direction · Identity
- Services
- Branding · Identity
- Year
- 2025
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