Branding · 2025
Magens Bay Beach Club
Brand identity for Magens Bay Beach Club, St. Thomas, USVI. Logo, pattern, type, and color for a beach club on Magens Bay. Sun, Sand, and Stories. Art direction and identity.
Yes, the beach helped. No, it did not choose the kerning.
Me, working hard in suspiciously good weather
Challenge
A beach club on one of the most photographed bays in the USVI needed a mark that felt like that place, not a generic resort lockup.
Approach
Built the identity from the bay: palm monogram, leaf pattern, type, and a palette pulled from the water and the hills. Slogan: Sun, Sand, and Stories.
Outcome
A system that holds on a tote, a badge, and a club people already know how to find.
- Client
- Magens Bay Beach Club
- Role
- Art Direction · Identity
- Services
- Branding · Identity
- Year
- 2025
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