Esports · 2025
Turtle Beach
Three words ran the room. The brand did not ask.
The slogan did the art direction. I just kept up.
Me, briefing a headset that never asked
Challenge
A gaming brand did not send a brief. I wanted a campaign that spoke like a match, not a spec sheet.
Approach
Started with three words: Triple. Take. Over. That line is the strategy. Each product gets its own burst (Hear. React. Dominate. / Grip. Press. Destroy. / Flick. Click. Delete.), then it runs through ads, a microsite, packaging, and a pattern that pretends to be fifty years of lore.
Outcome
A 360 concept that looks like it could ship. Not affiliated with Turtle Beach. They did not hire this.
- Client
- Self-initiated
- Role
- Art Direction · Campaign
- Services
- Campaign · Esports · Identity
- Year
- 2025
Check next project Juegos de la Araucanía 2025